Posterschnitte_PeterFreitag

installationview "sexy complexy", Galerie KOOKart, Berlin 2011

Star-poster Cuts

In his Star- and Postercuts Peter Freitag interrupts the intentions of the star and advertisement industry with its deceptive appearances and dissects advertisement posters and magazine pages, as well as starposters (e.g. Lady Gaga) or movieposters with sand paper, aceton and then with the scalpel.

As in others of his series he also manipulates the pleasent appearance of media images by perforating their promising surfaces, supplying them with open levels of meaning and open new spaces for associations. While his source images – material from adververtisements etc. – allways try to evoke wishes and desires in the viewer, the commercial intentions of these images stay evident as well as their immanent promise of happiness stays neglected. His intervetions interrupt the advertisments linear rules of operation and open new spaces for associations.

 

An action (...) will be interrupted in a way that any illusion in
the viewer is to be destroyed. By doing so he can– in theory –
take a position of critical distance to the subject being portrayed.
(...)The viewers attention shall be drawn onto the meaning of
the play for the reason of critical treatment (interpretation instead
of identification).

"To alienate a process or a character first simply means to
take away the process' or the character's self-evidence – its
plausibility – and to cause wonder and curiosity (...)"

(Bertolt Brecht)

 

Starschnitte_PeterFreitag

installationview "Jenseits von Eden", Stiftung Starke Löwenpalais, Berlin 2011

 

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